AirTel and Vodafone have gone on a huge promotion drive as can be seen in their new billboards that are on all poles and medians. They have blanketed the entire nation - I can confirm that since I have been in 10 cities in 7 states over the last few weeks.
The need for brand recognition is understandable. But isn't there a better way to do it ? Also, given all the manpower/resources used in the process, is it too much to ask these guys that they also do some general good in the process ?
I for one have started to dislike these companies because of the billboards. They overwhelm you and make you loathe them.
In what ways could they have achieved some common good ? How about installing small garbage bins all over the city ? I don't mind these being covered all around with their logo. All I ask is that they be placed efficiently and that the garbage be collected.
How about converting some of the mini-billboards on the sidewalks (footpaths) into small "umbrellas" providing shade and cover from sun and rain ? Or into solar-powered street lights or mobile charging stations ?
Finally, at least ensure that the billboards don't hide traffic signals or other important signs/landmarks from drivers.
Airtel & Vodafone, are you listening ? You have a one-time chance to be more-responsible corporate citizens. Can you be one ?
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